About The Brand

As humans, we are beings - and we are nature. Our skin - the human body’s largest organ - exists in the natural world just as a plant or a flower, and deserves to be nourished the same way: with adequate hydration, love and care. MIFA formulates with what skin loves: botanical oils and emollient-rich tropical plant butters for deep moisturization, combined with highly concentrated essential oils for aromatherapeutic affects both internally and externally.

Each individual ingredient is chosen by MIFA with purpose, both for its unique adaptive attributes and the combined effect of the formulations. Rather than replacing harmful synthetic ingredients and fillers, MIFA chooses to utilize the expertise of botanically sensitive chemists who understand the synergy and effectiveness of producing in a formal setting with intentional botanical ingredients;  the results are efficacious, luxurious products that work in tandem with each unique body.

"Our mission is to promote self-love through the evolution of self-awareness and practice of self-care, and we hope our collection of products will consistently deliver a healing, restorative experience to each of our customers."

To us, this is true modern luxury.

Love, Michelle and Fate xo

Founders
Friends and fellow mompreneurs, Fate and Michelle know how challenging it can be to maintain balance. In late 2017 while fostering their relationship over green juices and french fries, they recognized that their shared passion for affordable luxury and clean living could offer more than a personal escape. Wanting to become part of the natural beauty conversation as more than consumers, the two left their corporate careers to create their own conscious collection of clean beauty, designed to offer a truly natural self-care experience. The result is MIFA, high-performance products formulated with integrity and intention.