The Essence of Kalmar
The Essence of Kalmar
‘Kalmar is a combination of wellness, luxury and spirituality. It’s a way of being, a way of enjoying life. Everything comes from the same core of looking for the right energy and finding the authentic self.’ ~ Karen Ruimy
Kalmar is a holistic wellbeing brand rooted in spiritual self-discovery. The Kalmar Wellbeing Collection is designed to realign the mind, body and soul – a luxurious, versatile way for the modern woman to connect with her innermost self. Founded by writer, dancer and spiritual healer Karen Ruimy, Kalmar is centred around Joy, Calm, Peace and Love – the four soul states which guide every element of our existence.
The soul states are also the foundation for our wellbeing collection, a range of products designed to shape our self-care rituals. Each one performs threefold. Firstly, they awaken the senses, with powerful, exquisite scents – conceived by Karen and created in close collaboration with a world-renowned perfumer – and textures designed with a decadent experience in mind. Secondly, they enhance the mood, through time-honoured gemstones and olfactory elements that have the power to uplift and rebalance the energy. Finally, they nourish the skin, with potent, high-quality active ingredients carefully chosen for their long-term benefits to physical wellbeing.
It is an approach rooted in integrity, intuition and attention to detail. Every piece in the Kalmar collection is sustainably sourced, and made in a manner mindful of the world around us.
About The Founder
Karen Ruimy is a multi-disciplinarian in the truest sense of the word.
Born in Morocco and raised in Paris, she spent eight years working in the finance industry until, at the age of 28, she experienced the spiritual awakening which prompted her to trade it all in. She has been devoted to her soul’s calling ever since – and that trajectory has carried her through spiritual healing, writing, dance, music and philanthropy, among many other fields.
Head over to the Blog for a conversation with Karen and an in-depth look at her journey into Wellbeing and self-discovery HERE.
The Kalmar Woman
It may have been founded by one woman, but Kalmar was not created with one woman in mind. It caters to a vibrant cross-section of individuals from all over the world, of every age, from every culture. What they share is a potent belief in the power of intuitive listening, and a willingness to invest in their own emotional wellbeing. They are what Kalmar calls the ‘modern goddess’.
So who is the Kalmar woman? She is intelligent, warm and self-assured. She radiates an energy and warmth which comes from understanding and being entirely at ease with herself. This authenticity to her own truth allows her to draw on and contribute to the world around her. She has an endless and open curiosity: she never tires of travelling to new places and learning new things from the people she encounters along the way, whether that be a new Ayurvedic recipe or a meditative tool. What’s more, she relishes the opportunity to share these learnings with the people she surrounds herself with, whether in her relationships or her vocation. She is passionate about what she does, and she does it wholeheartedly, upholding the highest standards and enacting the role of a leader among her peers.
The Kalmar woman is in touch with her sacred femininity and enjoys her sensuality through her clothing, her products, her rituals and practices. She is drawn to quality in all things, from food to fabrics, and she takes pleasure in investing in timeless, ethically and sustainably produced objects over disposable trend-led ones. Her style, both in clothing and decor, is vibrant, timeless and elegant; she’ll wear a simple but expertly tailored white shirt in the city, with the same charisma with which she’ll choose a colourful kaftan by the beach.
She’s open to change, and she’s changing all the time. Spirituality, for her, is a belief in a greater presence, and she never tires of learning about it, developing her own soul connection through reading, meditating, therapies, and a series of daily self-care rituals.
It’s an unusual trajectory, but an organic and authentic one, underpinned by a passionate pursuit of self-discovery and wellbeing. Now, in Kalmar, Karen has created a holistic wellbeing experience which allows others to access some of what she has made her life’s work, realigning the mind, body and soul through energy and intention-setting, allowing every individual to move forward on their own unique journey to wellbeing.
All Kalmar boxes are all FSC certified whilst most of our inner packaging can be recycled or reused. The packaging industry is evolving quickly and we are in constant discussion with sustainability experts to plan for the future. Consideration for the environment is at the heart of Kalmar product development.