East 29th Verse Lotion Mist


Poetry for your skin.

The Verse Lotion Mist from Vancouver Indie brands EAST 29TH is designed with all-natural ingredients to improve hydration, elasticity, and calm visible redness while firming, brightening dull skin, and protecting the skin’s moisture barrier.


Cruelty-Free, Vegan, Non-GMO, Fragrance Free, 100% Natural, Paraben-Free

4 fl oz - 118ml

Key Ingredients:

• Vegetable Ceramides – 3%
• Lemon Rind Extract – 0.5%
• Sea Buckthorn Extract – 0.5%
• Sugar Kelp - Laminaria Saccharina Extract – 0.5%
• Ginseng Extract – 0.5%


Lemon Rind Extract 

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

Sea Buckthorn Extract

A rich source of antioxidants that contains an especially high content of vitamins A, C, and E. Sea Buckthorn Extract is a great natural cleanser and exfoliant that helps strengthen the skin’s moisture barrier. Shown to improve texture and tone while stimulating collagen, and promoting elasticity.

Sugar Kelp Extract

Brown algae with hydrophilic and protective properties that contain polysaccharides (alginates and laminarin) that are attracted to water with decongestant and lipid-reducing actions to help protect and soothe the skin. Their antioxidants soothe congested skin by maintaining healthy levels of collagen, fighting against free radicals, and combating the effects of dirty, polluted air.

Ginseng Extract

A rich source of antioxidants, minerals, and B vitamins (B1, B2, B5, B12.) Ginseng Extract contains a large number of phytonutrients, which can stimulate and activate the skin’s metabolism. Its anti-inflammatory properties and ability to naturally balance oil production helps calm redness, puffiness and protect the skin from free radical damage, making it suitable for sensitive skin.

Vegetable Ceramides

Ceramides are lipids (fat molecules) found naturally in the outermost layer of the skin. They are fatty acids that maintain the skin barrier and retain moisture, keeping the skin hydrated. Ceramides help hold the skin together by forming a protective layer that limits moisture loss and protects against visible damage from pollution and other environmental stressors. They are critical for an effective skin barrier function. Because they’re naturally a part of your skin, ceramides are ideal for all skin types—even the most sensitive, breakout-prone, or oily skin.

Ceramides help prevent dryness, skin conditions like eczema, rosacea, and dermatitis, reduce redness and irritation, decrease inflammation, and help acne.

Full Ingredients List:

Aqua, Glycerin, Glycosphingolipids, Propanediol, Citrus Limon (Lemon) Peel Extract, Citrus Limon Fruit Extract, Panax Ginseng Root Extract, Caffeine, Laminaria Saccharina Extract – Sugar Kelp, Citrus Aurantium Dulcis Fruit Extract, Citrus Grandis (Grapefruit) Seed Extract, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Extract, Hippophae Rhamnoides Fruit Extract – Sea Buckthorn, Sodium Hyaluronate, Ethylhexylglycerin, Potassium Sorbate



East 29th creates with you in mind.
We know you are open-minded individuals that care
about quality products and natural ingredients.

As the world and industry continue to evolve, we cannot define you by age or gender, but we are confident you believe in taking care of yourselves inside and out.


We realized our potential exploring the physical and mental health benefits associated with adding lemon rinds in various forms into our daily lives and the results created clean skin but, most importantly, boosted our mental clarity.


We understand the importance of using natural ingredients that support being a part of the clean beauty movement while also implementing minimalistic and essential solutions to your skincare needs. What distinguishes us from other skincare brands is our knowledge that where their journey of providing you with better skin ends, ours is just beginning.


East 29th is creating solutions that go beyond clearing your skin; we want to focus on the union of elements (body, emotions, thoughts, and sensations) that we call ‘self’ so that you can embody our essence, natural confidence.


To ensure skincare goes hand in hand with self-care.
Lead with honesty and remain humble.
Celebrate intelligence, while remaining soft.
Listen to hear, not to respond.
To embody natural confidence and maintain integrity.
Evolve, always in all ways.

East 29th’s mission is to establish a conscious dialogue that connects both the physical and mental health awareness behind the clean beauty movement while embodying a mindful transition to not only being seen but also felt.

Natural Confidence is who we are at our core.
A conscious connection within ourselves that we wear externally. 
A simple understanding that the key ingredient to looking good is feeling good.
 East 29th is Natural Confidence.


Curiosity was the morning of East 29th.
The period of first development.
Our founder, Victoria Ferguson, has spent the better part of a decade working as a makeup artist in the TV & Film industry dealing with skin that longed to be cared for, like yours, just on a much larger scale. Her career quickly evolved from having a hand in character development on set into a passion for creating natural confidence off-screen. Inspired by the home that she raised her son and created her skincare in; East 29th, inherently named itself.

Welcome home.

Mist the East 29th Verse Lotion Mist onto applicator of choice or directly onto clean skin covering the face, neck, and chest at the beginning or end of your routine. For best results, use twice daily after cleansing and serum application to lock in the benefits. Apply throughout the day as necessary.

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