East 29th Valia Cleanser


Simply put, it’s personal.


The Valia Cleanser from Vancouver Indie skincare brand EAST 29TH is a lightweight gel cleanser  is designed with all-natural ingredients to deeply cleanse and purify the skin by removing dirt, absorbing oil, improving texture and tone while firming and replenishing the skin’s moisture barrier.



Cruelty-Free, Vegan, Non-GMO, Fragrance Free, 100% Natural, Paraben-Free

4 fl oz - 118ml


Key Ingredients:

• Vegetable Ceramides – 5%
• Lemon Rind Extract – 2%
• Sea Buckthorn Extract – 2%
• Willow Bark Extract – 1%


Lemon Rind Extract 

High in antioxidants. Shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.

Sea Buckthorn Extract

A rich source of antioxidants that contains an especially high content of vitamins A, C, and E. Sea Buckthorn Extract is a great natural cleanser and exfoliant that helps strengthen the skin’s moisture barrier. Shown to improve texture and tone while stimulating collagen, and promoting elasticity.

Willow Bark Extract

This antioxidant has balancing, toning properties to improve the appearance of uneven complexions and defend the skin’s barrier from environmental pollution. High in tannins, phenolic acids, flavonoids, and various minerals, all of which help soothe the skin. Willow Bark Extract contains salicin—from which salicylic acid is derived—this versatile ingredient is both anti-inflammatory and antibacterial, clearing pores and alleviating acne and irritation. A natural exfoliant, salicin sloughs off dead skin cells and clears pores to reveal a more radiant, clear complexion. Salicin’s anti-inflammatory effects have also been shown to soften fine lines, reduce the appearance of pores, and even out skin tone while promoting increased firmness.

Vegetable Ceramides

Ceramides are lipids (fat molecules) found naturally in the outermost layer of the skin. They are fatty acids that maintain the skin barrier and retain moisture, keeping the skin hydrated. Ceramides help hold the skin together by forming a protective layer that limits moisture loss and protects against visible damage from pollution and other environmental stressors. They are critical for an effective skin barrier function. Because they’re naturally a part of your skin, ceramides are ideal for all skin types—even the most sensitive, breakout-prone, or oily skin.

Ceramides help prevent dryness, skin conditions like eczema, rosacea, and dermatitis, reduce redness and irritation, decrease inflammation, and help acne.

Full Ingredients List:

Aqua, Decyl Glucoside, Glycerin, Glycosphingolipids, Citrus Limon (Lemon) Peel Extract, Euphrasia Officinalis Extract-Eyebright, Hedychium Coronarium RootExtract–Hawaiian White Ginger, Salix Alba Bark Extract–Willow Bark, Citrus Medica Limonum Extract, Sambucus Nigra Fruit Extract–Elderberry, Hippophae Rhamnoides Fruit Extract–Sea Buckthorn, Sodium Hyaluronate, Dehydroxanthan Gum, Salicylic Acid, Sorbic Acid, Benzyl Alcohol



East 29th creates with you in mind.
We know you are open-minded individuals that care
about quality products and natural ingredients.

As the world and industry continue to evolve, we cannot define you by age or gender, but we are confident you believe in taking care of yourselves inside and out.


We realized our potential exploring the physical and mental health benefits associated with adding lemon rinds in various forms into our daily lives and the results created clean skin but, most importantly, boosted our mental clarity.


We understand the importance of using natural ingredients that support being a part of the clean beauty movement while also implementing minimalistic and essential solutions to your skincare needs. What distinguishes us from other skincare brands is our knowledge that where their journey of providing you with better skin ends, ours is just beginning.


East 29th is creating solutions that go beyond clearing your skin; we want to focus on the union of elements (body, emotions, thoughts, and sensations) that we call ‘self’ so that you can embody our essence, natural confidence.


To ensure skincare goes hand in hand with self-care.
Lead with honesty and remain humble.
Celebrate intelligence, while remaining soft.
Listen to hear, not to respond.
To embody natural confidence and maintain integrity.
Evolve, always in all ways.

East 29th’s mission is to establish a conscious dialogue that connects both the physical and mental health awareness behind the clean beauty movement while embodying a mindful transition to not only being seen but also felt.

Natural Confidence is who we are at our core.
A conscious connection within ourselves that we wear externally. 
A simple understanding that the key ingredient to looking good is feeling good.
 East 29th is Natural Confidence.


Curiosity was the morning of East 29th.
The period of first development.
Our founder, Victoria Ferguson, has spent the better part of a decade working as a makeup artist in the TV & Film industry dealing with skin that longed to be cared for, like yours, just on a much larger scale. Her career quickly evolved from having a hand in character development on set into a passion for creating natural confidence off-screen. Inspired by the home that she raised her son and created her skincare in; East 29th, inherently named itself.

Welcome home.

Gently massage 2-3 pumps onto damp skin and rinse thoroughly with warm water. Follow with serum and moisturizer. For best results, use twice daily covering your face, neck, and chest.

*Recommended areas include face, neck, chest, hands, or any areas that need cleansing.

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