Once upon a time, there was a fertile plain in Morocco. It was called ULILI by our ancestors. They named it after a small tree which colourfully adorned the plain with gorgeous pink and white roses. On such fertile land, the Romans built Volubilis, where seven centuries later, Idriss became king. Today, only a few remnants and a mausoleum remain, adorned as always by the thriving colourful flora. Just like the flowering tree whose essence bears the memory of a thousand years, ULILI Moroccan Scents capture the fragrant memories that inhabit the Moroccan imagination.